Performance Signs — From a Dorm Room to the Highway

Thursday, 21 May 2015 10:30 by Info@YesVirginia.org
Founder Robbie Morris was an engineering student at Virginia Tech when he started making decals for his brother’s stock car racing team. Robbie actually ran the decal machine out of his dorm room in the fall of 1995...

Founder Robbie Morris was an engineering student at Virginia Tech when he started making decals for his brother’s stock car racing team. Robbie actually ran the decal machine out of his dorm room in the fall of 1995.

While out on an engineering co-op, Robbie realized he enjoyed the creativity of the sign work much more than the structure of his engineering internship and decided to pursue the sign business full-time.

Today, Performance Signs makes a variety of signs, banners, vehicle lettering, vehicle wraps, window lettering and real estate signs for commercial businesses, public safety vehicles and highways.

Self-awareness is an important trait for entrepreneurs, and surrounding oneself with the right people and skillsets is critical. Robbie found the perfect business partner in his wife Katherine. She came on board full-time in 2004 and made improvements with her ability to manage, schedule and handle the day-to-day business, allowing Robbie to focus on the creative side.

Robbie and Katherine focused on building relationships with their customers and that paid off. “We were doing work for a sign company that supported a police department in Southwest Virginia,” said Performance Signs Founder Robbie Morris. “Those decals were an exact match for the Albemarle police department near us. We were able to approach them and found that there was a need for somebody to serve the public safety vehicles in our area. There’s a tightknit community among the police, fire department and rescue squad, and our relationship with that core group has helped us grow.”

When the recession hit, Robbie and Katherine looked at everything they did in order to be more efficient, from the number of phone lines they needed to the amount of equipment. They also took a calculated risk when a property became available. 

“All indications were that it would be crazy to buy something right now, but it completely came together for us,” said Robbie. “We really felt like God was moving in our lives and the timing was right. We did an SBA 504 loan. It was a lot of work, but through that process it helped us see our business in a new way.”

Robbie and Katherine closed on their building in the fall of 2009, and continuing their quest for efficiency, installed a solar-paneled roof on the 8,000-square-foot facility. Depending upon the time of year, the solar panels generate anywhere from 55-100 percent of the building’s electricity. 

Robbie and Katherine’s tenacity allowed them to successfully bounce back from the recession. The company has doubled sales since 2010 and grown from four to 12 people.

Performance Signs was also just selected to participate in the inaugural class of Ones to Watch, a business mentoring initiative run by the U.S. Senate Productivity and Quality Award Program for Virginia.

As we celebrate Virginia Business Appreciation Month, Performance Signs stands as another great example of the innovation and creativity of Virginia entrepreneurs. To learn why Virginia is a great place to grow a business, click here.

Performance Signs CEO Katherine Morris and Founder Robert Morris outside their company headquarters in Ruckersville, Va.

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Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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YesVirginia Business Blog | Virginia’s Noblis Center for Applied High Performance Computing is Open for Business

Virginia’s Noblis Center for Applied High Performance Computing is Open for Business

Tuesday, 14 February 2012 14:08 by Info@YesVirginia.org

Deputy Secretary of Commerce and Trade for Rural Economic Development Mary Rae Carter joined state and local officials to celebrate the opening of the Noblis Center for Applied High Performance Computing (CAHPC) in Danville, Va., last Friday. CAHPC is home to the Cray XMT2, the latest generation XMT and the only XMT supercomputer in the U.S. outside of a federal or academic setting.

Taking the power of High Performance Computing (HPC) out of the lab, CAHPC will allow companies convenient access to a supercomputer to solve advanced, real-world problems involving large amounts of data. This access to a supercomputer is unprecedented outside of federal or academic setting and removes the cost barrier to entry for smaller Virginia businesses.

Initially announced in June 2011, one of the goals of this project is to build on the success of Danville’s burgeoning River District by attracting additional high-tech companies. Located on the Dan River, the area’s historic buildings are being renovated and quickly becoming a hub for technology companies. Luna Nanoworks, Lifebatt, Infinity Global Packaging and Horizontech have already invested in the area.

While Northern Virginia is certainly an impressive IT hub, Danville’s location in Southside Virginia illustrates the expansiveness of Virginia’s high-tech capabilities throughout the Commonwealth. Virginia has the highest concentration of high-tech companies as well as the highest concentration of high-tech workers according to Enterprising States 2011: Recovery and Renewal for the 21st Century prepared by Praxis Strategy Group and Cyberstates 2011, respectively.

To learn more about Virginia’s world-class technology capabilities and why high-tech companies have invested more than $9 billion in Virginia over the last ten years, click here.

Pictured below is the Cray XMT2, the latest generation XMT supercomputer.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© Copyright 2018

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.