Release Reels — An Entrepreneur’s Journey from Biking to Fishing

Thursday, 14 May 2015 09:50 by Info@YesVirginia.org
After a hectic career traveling all over the U.S. and Europe as a professional cyclist, all Wes Seigler wanted to do after retiring as an athlete was to relax at his parent’s home in Reedville, Va., and fish every day like he did as a kid...

After a hectic career traveling all over the U.S. and Europe as a professional cyclist,  all Wes Seigler wanted to do after retiring as an athlete was to relax at his parent’s home in Reedville, Va., and fish every day like he did as a kid.

While fishing on the Chesapeake Bay and offshore Virginia, Seigler and his friends soon encountered problems with the performance of the reels they were using. Drawing upon his experience perfecting his own bike gearing and after encouragement from contacts in the cycling industry, Seigler decided to design his own product.

Release Reels was established in 2009. Seigler quickly found himself in the world of POs, RFQs and SKUs and learning what it all meant on the go. He initially started manufacturing in China, but found his intellectual property was leaking into competitors’ products and decided to bring back the manufacturing stateside.

Release Reels makes premium saltwater fishing reels, and the tolerances are very high. The product has to perform perfectly and look sharp. In order to make sure the machining was spot on, he decided to manufacture it himself. Upon being told he couldn’t compete with Asia, Seigler responded, “We can, we just gotta be willing to work.”

The company now operates nine CNC machines and has 10 full-time employees. 100% of the assembly and machining is done in Virginia and 100% of the component parts are made in the U.S. Seigler sources specialty bearings from Florida, gears and springs from Wisconsin and screws from San Diego, all to ensure the product is made in the USA.

“We have to win all categories — that’s the mentality of our company,” said Seigler. Release Reels products outperform in every class — they are smaller and more powerful, while weighing less.

The company also maintains a lifetime warranty on all its products, which no one else in the industry does. “If you purchase a product, I believe you should be able to call somebody and talk to them,” remarked Seigler. “We can fix it inexpensively, since we do all the machining in-house. Customers love the interaction and that carries into their next purchase.”

Release Reels also works with Rappahannock Community College and hires interns with an interest in machining as a career. “Giving a chance to somebody that might not be university bound has been pretty cool. Manufacturing is not what it used to be, it’s technology driven. We run a clean shop and it’s a great environment where people can learn a lot,” said Seigler.

The company’s high standards and customer service have paid off. After beginning with production of 100 reels per month, the company is now selling almost 600 reels per month and building the infrastructure to grow beyond that. They have also expanded into international markets from Europe to Southeast Asia.  

“The international market is huge for us,” noted Seigler. “People love an American-made product. Japan has a large fishing industry with some of the top shops in the world there. Being accepted by those customers is a strong statement for the quality of our products.”

As we celebrate Virginia Business Appreciation Month, Release Reels is a great example of the innovation and entrepreneurial spirit alive in the Commonwealth. To learn more why Virginia is a great place to grow a business, click here.

Release Reels Founder and President Wes Seigler demonstrates the company’s premium saltwater fishing reels for a future customer. Photo courtesy of Release Reels.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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YesVirginia Business Blog | All posts tagged 'GMU'

Virginia Serious Game Institute Has a Banner First Year

Wednesday, 4 February 2015 13:55 by Info@YesVirginia.org
The Virginia Serious Game Institute had a stellar first year that included launching six businesses and creating 70 new jobs in Prince William County...

The Virginia Serious Game Institute had a stellar first year that included launching six businesses and creating 70 new jobs in Prince William County.

VSGI is a business incubator that supports Virginia entrepreneurs in the modeling and simulation industry. It is the applied research arm of the Computer Game Design Program at George Mason University and is affiliated with the international Serious Game Institute. It is the only facility of its type on the East Coast and one of only a few worldwide.

VSGI provides Virginia schools, businesses and universities with hands-on training, certification, R&D assistance, incubation services, rapid prototype development and access to leading edge commercialization outputs and technologies.

Located on GMU’s Prince William Campus, VSGI operates as a public-private partnership offering entrepreneurs expertise in technology and business assistance from GMU, the Mason Enterprise Center, Prince William County and VEDP.

This location, just 26 miles south of Washington D.C., provides access to one of the top high-tech workforces in the nation. More than 60 GMU students have interned at VSGI, its resident companies or assisted in teaching.

VSGI supports Virginia’s STEM initiative by exposing younger students to careers in technology by hosting summer camps and workshops, as well as facilitating partnerships with larger IT companies that allow students to obtain hands-on learning experience.

VSGI is currently incubating five companies, and has the ability to house 10 startups at one time. To learn more, visit http://game.gmu.edu/sgi/. Be on the lookout for a call for applications in the coming weeks from the Prince William County Department of Economic Development.

Virginia has the highest concentration of high-tech workers in the nation. To learn more about the Commonwealth’s leadership in the tech sector and why innovative companies continue to choose Virginia, click here.

GMU Computer Game Design Program students provide modeling, simulation and design work for incubator companies at VSGI. Photo courtesy of Prince William County Department of Economic Development.

Commonwealth Graduate Engineering Program Celebrates 30 Years

Thursday, 28 February 2013 13:21 by Info@YesVirginia.org
The Commonwealth Graduate Engineering Program (CGEP) recently celebrated its 30-year anniversary at an event in Richmond, Va., hosted by CGEP and VEDP...

The Commonwealth Graduate Engineering Program (CGEP) recently celebrated its 30-year anniversary at an event in Richmond, Va., hosted by CGEP and VEDP.

CGEP offers Master’s degrees and certificate programs for engineers and scientists seeking to further their education while remaining in the workforce. Students can pursue degrees in Computer Engineering, Civil & Environmental Engineering, Electrical Engineering, Engineering Administration, Environmental Science & Engineering, and Systems Engineering.

What is most unique about the program is its distance learning model, which includes both online courses and televised courses offered at more than 25 sites across Virginia. CGEP uses the latest interactive video conferencing technology, allowing for two-way audio and video to provide an interactive classroom experience for students.

In addition, graduate students can personalize their program by taking advantage of courses offered by any of the five participating universities, which include George Mason University, Old Dominion University, University of Virginia, Virginia Commonwealth University, and Virginia Tech.

During the 2011-2012 academic year, total enrollment in CGEP increased by 10 percent to 6,759 students. CGEP attributes this growth to increased offerings in online coursework, allowing busy graduate students to take classes anywhere, anytime.

CGEP is another example of the innovative programs offered by Virginia’s prestigious higher education institutions to ensure a solid pipeline of skilled employees is ready to fulfill industry needs. 

To learn more about CGEP or Virginia’s higher education offerings, click on the highlighted links.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© Copyright 2018

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.